AT&T: Connecting Changes Everything

BBDO LA worked with leadership at AT&T to explore a new brand campaign which culminated in this killer brand anthem spot. We spent 8 months exploring and contemplating the power of connection and how a single contact can change everything.

CREDITS:
Matt Miller, CCO
Ash Tavassoli, ECD
Caio Mattoso, Copy
Rodrigo Mendes, Art
Anis Mojani, Poet
Andrew Tucci, Agency Producer
Claire Fontana, Lead PM
Stacy Wall, Director
Mary Livingston/Imperial Woodpecker, Production