Starbucks: PSL Hatch Livestream
Starbucks wanted to make a splash launching the fan-favorite Pumpkin Spice Latte to kick off the fall season. An internal creative team came up with the idea to have a live "hatching". We decided to do an industry-first Facebook Continuous Livestream, taking over the massive Starbucks Facebook page for 4-days straight. As EP/Producer, I worked with the creative team to bring the idea to life, hired and managed the crew for the 4-day livestream, and produced assets for a bunch of media coverage. We came up with 4-days worth of "activities" for this real pumpkin sitting in a pen, while fans anticipated the first PSL of the season to hatch—we had over 8 million views.
CREDITS:
Claire Fontana, EP/Producer
Lexi Hollar, Producer
Red Element Studios, Livestream Production
