Vital Proteins: For Everybody with a Body

I was lucky to have the opportunity to join the Vital Proteins’ in-house agency, Kolla, to bring this 360* campaign to life as the lead PM. We went through rounds of great creative platform ideation and once we landed, created a beautiful body of work across linear TV, OLV, paid social, organic social, in-store and retail assets.

Press Release

CREDITS:
Josh Leutz, ECD
Samantha Perry, CD
Sara Philips, Art
Serena Board, Copy
Olivia Baker, Agency Producer
Jennifer Corrigan, Creative Strategist (with input from Neil Slotterback and Harriet Riley)
Claire Fontana, Lead PM
Rubberband, Director
Smuggler and The Mill, Production and Post Production